Every now and then I watch a review of some lens and then the reviewer says it has “that something”, “the look”, “soul” or some other stupid bullshit that people use when they can’t define what they are talking about but still want to be taken seriously.
At some point I started interpreting such statements as “the lens is shit”, and that usually turns out to be exactly right. When someone can’t define why something is good, it probably means it’s shit in a way that reminds them of their faded-out family photos taken with a similar camera, that was also shit.
Also, there are terms like “micro-contrast”. What the fuck is that supposed to mean?
“Micro-contrast is the ability of a lens to capture subtle tonal variations and details within an image, enhancing the richness and vibrancy of colours and transitions between light and dark areas.”
Yeah, that’s also known as “resolution”, defined as the ability to distinguish between pairs of black and white lines. Subtle tonal variations and details… What is that supposed to mean? The colours aren’t muddy because the lens is sharp and apochromatic, meaning the photons of different wavelengths go where they’re supposed to. Lenses are physics, not bullshit. In physics, when something happens, there’s an actual phenomenon causing it.
I hear that shit regularly whenever something from Zeiss or Leica is reviewed. Oh, it has “that something”, it has the “3d pop”, it has “micro-contrast”. Then you put the image from a Zeiss lens next to some other lens and they look the same and then you think “what the hell are those guys smoking”. I don’t know, but it’s not doing them a great deal of good. “3d pop” is a combination of sharpness, contrast and depth of field. Contrast is usually a function of resolution and anti-glare coating. In case of Zeiss, I think the coating might actually suppress the dark tones, boosting contrast at the expense of tonal gradient, which is, interestingly, the only actual characteristic that I can attribute to Zeiss lenses that isn’t complete fiction. Other than that, yeah, they are sharp. So is almost everything else today. They are contrasty and have good coating. So does almost everything else. I actually prefer the coating on the Sony GM lenses because it doesn’t suppress tonality in deep shadows as much as T* coating seems to, and for some reason the images from the Zeiss lenses feel “cooler”, while the Sony lenses feel “warmer”, and it’s not a white balance thing or a colour cast. I’d say it has to be caused by the way T* coating deals with wavelengths; what is reflected, what is transmitted. It’s a very subtle thing, and that’s how you get the impression of micro-contrast; if you have a bush with light and dark parts of the leaves, and the dark parts are suppressed, you get the impression of increased contrast in the details, which can create the impression of three-dimensionality in the image. However, that might be the last thing you want if you’re shooting portraits, and it actually seems to boost extreme colours at the expense of gradient, which is also not something you might want in portraits.
So, basically, “that something” the Zeiss lenses have is the Zeiss badge, which makes the reviewers go ape shit with hyperbole. The coating suppresses the shadows, giving you contrast and cooler tone at the expense of tonal gradient. That’s great if you want it and shit if you don’t, but it’s not some mystical, magical property.
The reason I love the GM lenses so much is partially because the coating seems to do the exact opposite from T*; it doesn’t suppress, the way a polarizing filter would. The tonal gradient across the spectrum is preserved, and when you combine that with extreme sharpness, apochromatic design and incredibly smooth rolloff into bokeh, you get a combination properties that “clicks” with me so much that I basically went out and bought all of them.
But it’s not a GM feature. Sigma Art lenses are doing the same thing, for the most part. It’s a function of extreme sharpness, modern coating and excellent bokeh. Put those properties together and the result appears magical, but it’s just good optics; more than just good, in fact. You can say they have “that something”. Yeah. Something is somethingating into quite a bit of somethinglings that somethingiggulate.



I think it's a lack of knowledge and understanding and most reviewers fall into that category, especially today.
This is something I do when someone asks me about, I don't know, wine. I can compare the two, I can taste difference but I have no clue what these differences are and how to describe them, so I will do "ohh, this one has that something" … well, the fuck I know what, I just like it more than the other one 🙂
But yeah, sure, I don't do wine reviews, so there's that 🙂
Plus, it's mostly paid promotion, not a review. And money spent bias when it's not paid promotion.
Days of actual reviews are long gone – or better to say – it's MUCH harder to find them.
Before AI, one could put effort and actually find people who tried to be objective to the best of their abilities. Before AI internet was a junkyard, but junkyard where you could find a good part here and there. Now? It's just huge pile of shit. Sure, you might still dig some gem out of it, but you gonna have to dig through a huge pile of shit which stinks badly and washes away really hard 🙂
Also … bias … there are two types of it.
One … people heard something is good and has "that something" :-), bought it and then they will religiously preach about it, not actually knowing why they bought it.
And two … people who actually took time to know shit, to learn through experience what they need and then buy that stuff. Of course they will be "biased" towards it because entire filter process let them to that specific thing and not the other.
But listening to either group can can lead one onto wrong path and only right path is the path folks from group two took – find out what works for me – just because something is good for thee doesn't make it good for me 🙂
And it's constant evolution both of technology and personal preferences .
I am into thermals a lot lately and I hunt predators in open fields, often taking long(ish) range shots – so for years, finding thermal with higher base magnification with best possible sensor was a way to go.
But because of that, you need a spotter, because you loose target after taking a shot with 4x base mag.
But tech evolved. Higher resolution sensors arrived paired with lower mag, wide aperture lenses (F0.9).
Result? Better (usable) digital magnification for longer shots and huge field of view on base mag.
I tested one this summer and I was blown away with usability when scope returns to base mag after shot is taken – I can see entire field and exactly where animal runs – no need for spotter any more and I can do everything I could do before.
So, not into high base mag thermals any more, even though my needs did not change – I hunt just the same – but I prefer quite different tool simply because tech allowed it.
The reason why I'm fuming over this is that I can always think of the now-elderly members of some established photo club who smell of moth balls and can't stop talking about "that something" that Leica or Zeiss or Rodenstock have, or film has, or some other bullshit. I actually heard an anecdote from the photo club in Zagreb where one of those guys couldn't stop talking about how digital will never match film and showed one print from the current exhibition as the obvious example of why film is superior, and he asked the author what camera he used. The answer? Sony Cyber-shot DSC-F717
The moth-ball guy went into shock, obviously. 🙂
People who begin in lack of knowledge and understanding category and stay there … well, they stay there regardless of age.
It's exact same thing in hunting. Most bullshit you will hear from oldest members because "it was always like that and they are hunting for 40 years so they would know".
Except it isn't. They never questioned anything, they never bother to educate themselves about anything they just did for 40 years what their grandpa told them and grandpa did what his grandpa told him.
And age seems to be their highest credibility for magically all-knowing state.
Obviously, they don't like me very much 🙂